Russ Mitchinson he is a marketing consultant with credentials in digital, data, media, creative and brand strategy, as well as multiple awards and publications in his field. Russ has over two decades of international experience as a Head of Strategy in various domains, having worked for Red Bull, Nine Entertainment, Leo Burnett, DDB, Clemenger BBDO and OMD, amongst others.

Russ Mitchinson is the driving force behind Rebel Angel Strategy, an independent marketing strategy consultancy that helps brands align their marketing data, media channels and creative messaging for optimal impact. Russ works with business and brands to conduct an objective assessment of their challenges and opportunities, and creates a simpler, clearer, and unified marketing strategy that drives engagement, advocacy and growth.

Rebel Angel Strategy offers integrated brand and communication thinking and solutions, delivering challenging, transformative, and effective strategic ideas and integration. Russ is passionate about ‘giving wings to people and ideas’ with Red Bull, creating ‘premium without pretension’ for McDonald’s, and making marketing more effective and efficient for Ampol, IGA & Blackmores.