Prior to making the leap into film writing, directing and producing, I worked for TBWA Worldwide based in London where I was responsible for Sony PlayStation brand advertising and game launches across Europe and Australasia including development of PS2 launch brand strategy and advertising. I also worked on Apple, News Corp, McEwans lager relaunch and was involved in several new business account wins. Other international experience includes M&C Saatchi Sydney and Hong Kong (HSBC Asia, Gatorade, Nokia etc), DDB (BMP) London (VW, SONY, Barclaycard, SC Johnson, Boots Healthcare, Budget Rent A Car etc) and TBWA Chiat Day NZ (Schwarzkopf, Goodyear, Bluebird Crisps, Reckitt and Coleman).

Following that I founded and rapidly grew Happy Dog The Brand Agency in London, a successful and world-renowned brand and business innovation and creative consultancy before such things existed. Initially in partnership with TBWA Group and Omnicom, and them independently. The majority of our clients were VC back entrepreneurs, or new innovative business units within existing blue-chip companies, that were effectively in start-up mode and required focused, strategic thinking and brand and customer experience advice that accelerated the entire business.

As an entrepreneur myself, this included encouraging the greatest companies in the world to use commercial anthropology (in partnership with the Said Business School, Oxford) and creative strategic thinking in both their business and brands innovation. Within three years I grew the company to double revenue year-on-year with a team of more than 50, working across the UK, Europe and the US.

Consulted (usually at the highest levels) to, amongst others; No. 10 Downing Street, Microsoft, Xbox (Global brand vision), PlayStation, Disney, Cadbury-Schweppes, PepsiCo, Nintendo, Virgin, O2, BBC, British Telecom, Vodafone, Unilever, Kraft, Orange, Diageo (Smirnoff), Tesco and many more.